Here's one possible lasting by-product of the coronavirus pandemic: national television advertising that's more relevant, authentic, and impactful with viewers.
Generating A New Creative Normal In TV Ads
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Simon Applebaum
Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more