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About Us

Generating A New Creative Normal In TV Ads

# marketing

# advertising

# political campaign

Author

Simon Applebaum

Publish date

Channel

Tomorrow Will Be Televised

Archived in

NBCU InSites

Here's one possible lasting by-product of the coronavirus pandemic: national television advertising that's more relevant, authentic, and impactful with viewers.

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more