MediaVillage logo
Sign In Sign Up
Sign In Sign Up
Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page
#

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
Behind the Scenes in Hollywood
Go to page
Tomorrow Will Be Televised
Go to page
Ed Martin Report
Go to page
#AndradeSays
Go to page
Multicultural TV
Go to page
Lunch at Michael's
Go to page
Shattering the Glass Ceiling
Go to page
The Update
Go to page
Upfronts/NewFronts
Go to page
TV / Video Download
Go to page
The Myers Report
The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels
Jack Myers TomorrowToday
Go to page
The Myers Report
Go to page
Watch, Listen & learn
Watch, Listen & learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Jack Myers Leadership Conversations
Go to page
Jack Myers ThinkTank
Go to page
Advancing Diversity Podcast
Go to page
Insider InSites Podcasts
Go to page
#AskGenZ
Go to page
Legends & Leaders
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
From Advocacy to Activism
Go to page
WomenAdvancing
Go to page
The Age of Aging
Go to page
1stFive
Go to page
Advancing Diversity Hall of Honors
Go to page
Future of Men
Go to page
About us
Our Mission About MediaVillage Membership About AdvancingDiversity.org Membership Best Practices for Revenue Growth The Case for Education & Diversity About Jack Myers Our team
VISIT WATCH, LISTEN & LEARN FOR ALL MEDIAVILLAGE PODCASTS AND VIDEOS
Tomorrow Will Be Televised logo
Tomorrow Will Be Televised logo

Generating A New Creative Normal In TV Ads

  • marketing
    •
  • advertising
    •
  • political campaign
Generating A New Creative Normal In TV Ads

Author

Simon Applebaum photo

Simon Applebaum

Publish date

July 21, 2020

Channel

Tomorrow Will Be Televised

Archived in

NBCU InSites
8

Here's one possible lasting by-product of the coronavirus pandemic: national television advertising that's more relevant, authentic, and impactful with viewers.

Page  of  Prev Next

ARTICLE TAGS:

  • NBCUniversal
    •
  • television
    •
  • advertising person
    •
  • new product development
8

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

ADVERTISEMENT

Most Shared

  • Preview image for article: NBC's "The Voice" Returns for Season 19 with Innovative Safety Precautions in Place
    NBC's "The Voice" Returns for Season 19 with Innovative Safety Precautions in Place
  • Preview image for article: Late-Night Talk Shows Advance At-Home Programming
    Late-Night Talk Shows Advance At-Home Programming
  • Preview image for article: NBCUniversal's Mark Marshall on the Business of Viewership
    NBCUniversal's Mark Marshall on the Business of Viewership

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
MediaVillage white logo
MyersBizNet, Inc.
Knowledge Exchange / TV / Video Download / The Myers Report / Watch, Listen & learn / Advancing Diversity
Company
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2020 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page
#

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
Behind the Scenes in Hollywood
Go to page
Tomorrow Will Be Televised
Go to page
Ed Martin Report
Go to page
#AndradeSays
Go to page
Multicultural TV
Go to page
Lunch at Michael's
Go to page
Shattering the Glass Ceiling
Go to page
The Update
Go to page
Upfronts/NewFronts
Go to page
TV / Video Download
Go to page
The Myers Report
The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels
Jack Myers TomorrowToday
Go to page
The Myers Report
Go to page
Watch, Listen & learn
Watch, Listen & learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Jack Myers Leadership Conversations
Go to page
Jack Myers ThinkTank
Go to page
Advancing Diversity Podcast
Go to page
Insider InSites Podcasts
Go to page
#AskGenZ
Go to page
Legends & Leaders
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
From Advocacy to Activism
Go to page
WomenAdvancing
Go to page
The Age of Aging
Go to page
1stFive
Go to page
Advancing Diversity Hall of Honors
Go to page
Future of Men
Go to page
About us
Our Mission About MediaVillage Membership About AdvancingDiversity.org Membership Best Practices for Revenue Growth The Case for Education & Diversity About Jack Myers Our team
Sign In Sign Up