To satisfy 21 to 35 year-old digital natives who are passionate about food, Scripps Lifestyle Studios is serving up a new brand with a unique twist: it offers entertainment and utility in equal measure. Genius Kitchen's exclusive blend of snackable content, recipes, and community strives to captivate the elusive Millennial audience advertisers are hungry for. Millennials, now entering their peak earning years, represent huge opportunities -- and unique challenges -- for consumer brands, which must find ways to secure brand loyalty among these emerging consumers by connecting with them across all key digital and social platforms with a fresh and authentic voice.
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