Ingrid Laub has been crafting marketplace perceptions for media companies since helping launch CNBC and MSNBC. She spent a decade at NBC Cable developing campaigns to increase distribution, ad sales and viewership.
As Partner, Executive Account Director at MK Creative Media Marketing, Ingrid drove growth for clients including Showtime, AMC, SundanceTV, ABC, Turner, NBCUniversal, WE, Oxygen, National Geographic Channel, History, IFC, CTAM, NCTA and Hachette Publishing. She is currently working with the Presentation + Design Group at Turner and is a Board Member of WICT NY.
Ingrid graduated from the Annenberg School for Communication at the University of Pennsylvania and received a Certificate in Digital Marketing from NYU. Her observations of the media and marketing landscape can also be seen on her blog Thinking Out Laub and LinkedIn.