Georgia Athletes, Sports Organizations Unite to Pioneer Local Mental Health Movement for Fans

Today to kick off Mental Health Awareness Month participating college and professional athletes from eight sports organizations in Georgia appear in new public service advertisements PSAs promoting mental health across the state Created with support from the Arthur M Blank Family Foundation and as an extension of the Ad Councilamp8217s national amp8220Love Your Mindamp8221 campaign the series leverages the star power of local sports heroes to show fans how taking care of their minds sets them up to succeed in life The PSAs which will appear in Georgia throughout 2025 and beyond also direct audiences to free resources on a new landing page GeorgiaLoveYourMindTodayorgAccording to Ad Council research fielded in late 2024 only one in four Georgia adults surveyed strongly agree they know of steps to care for their mental health and only one in five strongly agree they know of how to process difficult emotions in a healthy way To help Georgians normalize talking about and caring for mental health beloved college and professional athletes amp8211 who so many fans look up to amp8211 are helping extend that message this Mental Health Awareness Month and beyond includingamp9679 Atlanta Braves MLB Michael Harris IIamp9679 Atlanta Dream WNBA Jordin Canadaamp9679 Atlanta Falcons NFL Bijan Robinsonamp9679 Atlanta Hawks NBA Kevin Willis retired playeramp9679 Atlanta United MLS Brad Guzanamp9679 Clark Atlanta University Women39s Basketball Denise Stine and Trinity Jonesamp9679 PGA TOUR Stewart Cinkamp9679 University of Georgia Football Dan Jackson Malaki Starks and Jalon Walkerrecently drafted by the Atlanta Falconsamp8220Sports have a unique power to unite communities and we39re harnessing that influence to encourage fans to prioritize their mental wellbeingamp8221 said Beth Brown managing director of mental health and wellbeing at the Arthur M Blank Family Foundation amp8220By joining forces to champion mental health these athletes are breaking down barriers and starting conversations that can truly change lives We39re hopeful that this campaign will inspire Georgians to take that first step whether it39s talking to a loved one or visiting GeorgiaLoveYourMindTodayorg for resources Together we can create a future where no one faces their challenges alonequotamp8220We want people across the country to make their mental health a priority We are so grateful to the Arthur M Blank Family Foundation for their support of this mission and to the athletes and eight teams and organizations in Georgia for partnering with us to help bring that message to local communitiesamp8221 said Heidi Arthur the Ad Councilamp8217s chief campaign development officer amp8220We look forward to continuing this important work together to make a meaningful impact in Georgia and beyondamp8221The amp8220Love Your Mindamp8221 campaign launched nationwide in October 2023 with Huntsman Mental Health Institute as the lead partner to encourage a more open accepting and proactive society when it comes to mental health The new work extends the campaignamp8217s amp8220Rituals We Shareamp8221 series developed pro bono by creative agency Walton Isaacson and directed by Nina Meredith of Oscarwinning production company RadicalMedia The new PSAs will appear in donated media in Georgia throughout the coming year including digital media and broadcast televisionamp8220This campaign reveals what makes athletes so relatable their rituals their routines and their resilienceamp8221 said Aaron Walton CEO of Walton Isaacson amp8220By spotlighting the humanity behind the hero we show how mental health is a shared experience not a silent struggle Itamp8217s a cultural reframing rooted in truth and connectionamp8221Since October 2023 the national amp8220Love Your Mindamp8221 campaign has driven nearly 16 million visits to LoveYourMindTodayorg for free mental health resources The quotRituals We Shareamp8221 national PSA series alone has amassed over 276 million online video views and has aired during the MLB World Series WNBA playoffs NBA draft NASCAR races and moreFor more information about the amp8220Love Your Mindamp8221 campaign including Georgiaspecific resources visit GeorgiaLoveYourMindTodayorg or follow the campaign on Instagram Facebook X and TikTokPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Georgia Athletes, Sports Organizations Unite to Pioneer Local Mental Health Movement for Fans

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