Marketing has always been challenged by the intelligence of its customers, but never has this been truer than now. While most would agree that technology is responsible because of the information access it provides, let's not forget about the impact of demography. With people living longer than ever before, we need to get better at marketing to age and to a consumer who brings more experience and scrutiny to the transaction. With a growing number of older and wiser consumers in the mix, we're going to need to get smarter in the way we market.
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