In December, The New York Times reported ongoing shifts in media buying by some of the world's largest advertisers. According to the Times, analysts and agencies estimate the amount of advertising spending under review this year at about $30 billion.
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Lance Neuhauser is CEO of 4C, a global leader in data science and media technology with solutions for cross-screen convergence. The 4C product suite includes advertising activation on Facebook, Twitter, LinkedIn, Pinterest and Instagram as well as TV Synced … read more