About Us
Sign In Sign Up
Live from TCA
Media Village logo
Insider InSites MediaBizVillages Columnists Journalists MediaBizBloggers

Getting the Most from Your Media Buy Means Improving Metrics

Getting the Most from Your Media Buy Means Improving Metrics

Author

Lance Neuhauser photo

Lance Neuhauser

Publish date

March 01, 2016

Channel

More Thought Leaders
35 27 84

In December, The New York Times reported ongoing shifts in media buying by some of the world's largest advertisers. According to the Times, analysts and agencies estimate the amount of advertising spending under review this year at about $30 billion.

AlertMe
Page  of  Prev Next
35 27 84
Lance Neuhauser photo

Lance Neuhauser

Lance Neuhauser is CEO of 4C, a global leader in data science and media technology with solutions for cross-screen convergence. The 4C product suite includes advertising activation on Facebook, Twitter, LinkedIn, Pinterest and Instagram as well as TV Synce... read more

ADVERTISEMENT

Most Shared

  • Izzie Pick Ibarra: The Woman Behind Fox’ Smash Hit “The Masked Singer”
  • Xandr's Catherine Williams: Mathematician, Storyteller, Leader
  • Hallmark's Sixth "Kitten Bowl" and First "Cat Bowl" to Be Telecast This Weekend
  • Trevor Donovan Returns to Hallmark In "SnowComing"
  • Stuart Elliott: The Super Bowl Ad Phenomenon Is Turning XXXV
Media Village logo

35 27 84
Media Village white logo
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village / Auto InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

Menu

Home Insider InSites MediaBizVillages Columnists Journalists MediaBizBloggers

Follow us!

About Us