Lance Neuhauser is CEO of 4C, a global leader in data science and media technology with solutions for cross-screen convergence. The 4C product suite includes advertising activation on Facebook, Twitter, LinkedIn, Pinterest and Instagram as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its proprietary Teletrax global TV monitoring network of more than 2,100 channels in 76 countries.
Lance is a big believer in the potential for social media data to drive drastic change in many industries, especially marketing. Early in his career, he recognized that traditional advertising is broken as it focuses on demographics, not real people. Lance formed 4C to address this gap and help marketers achieve their goals through mining social data for insights and connecting it across channels and screens.
Prior to 4C, Lance founded The Echo System, served as EVP, U.S. Director of Digital at PHD Media, and was Co-Founder & Managing Director of Resolution Media, which sold to Omnicom.