Go for the Gold with Cable and Live Sports Streaming During the 2024 Olympics

Multiscreen advertising on cable television and streaming platforms during the Paris Olympics is a golden opportunity to maximize your reach and impact while driving engagement and interaction with the influential audience segment of Olympics viewersUnmatched Reach and ExcitementThe Olympics attract millions of viewers worldwide spanning diverse demographics and interests 305 billion unique viewers tuned in to coverage across linear TV and digital platforms during the 2020 Olympics in Tokyo making them the most watched games ever on digital platforms During the 16 days of events there were over 28 billion video views globally with peak viewership in the US at over 33 millionThe opening ceremony for the last Summer Olympics which historically has a larger audience than the Winter Games drew 17 million people across all platforms The excitement for this yearamp8217s opening ceremony continues to grow as Paris will stage the event amp8220in the heart of the cityamp8221 rather than in the traditional stadium the parade of athletes will be held on the Seine RiverAnother amp8220firstamp8221 premiering at the Summer Olympics will be breakdancing While amp8220breakingamp8221 might be a great fit for businesses hoping to reach a more youthful audience 32 sports with 329 events are represented overall at the Paris Games each drawing diverse fans and viewersThe Olympics ViewerViewers are drawn to the Olympics for a multitude of reasons from the love of competition and cultural significance to a strong sense of national pride Over 70 of Americans watch live sports so a significant portion of Olympic viewing consists of sports enthusiasts who are passionate about athletics and competition Many enjoy the shared experience of watching with friends and family and for the wholesome content that appeals to viewers of all agesAudiences across every generation and socioeconomic category will be tuning but some general trends and characteristics are commonly associated with the Olympic cableviewing audienceThe age range runs from children to older adults but a significant portion of viewers fall within the 50 age range with the average age being 52 The majority 72 are collegeeducated homeowners with an average household income of 90202 1 Itamp8217s clear that the Olympics attract a multicultural and diverse audience and relatively equal levels of interest and excitement are represented across ethnicitiesThe Streaming ShiftNBC has promised the most comprehensive streaming destination ever for the Olympic Games this year and pledged over 5000 hours of live coverage throughout the games a dedicated indepth hub for all sports and an interactive schedule with medal standingStreaming platforms offer an alternative avenue to reach audiences consuming content online and our partnerships grant your business access to premium CTV Inventory to reach those viewersSo whether your future customers are cheering on favorites like Simone Biles and Steph Curry while watching via Optimum cable live streaming via their favorite app or catching up and engaging with clips on social media now is the time to develop a plan to reach themOur teams can help your business go for gold with a cohesive approach that will help you elevate your visibility engage with audiences and align with the spirit of this historic event before it sells outSecure your spot in the 2024 Summer Olympics programming now1 Scarborough USA 2023 Release 2 Total Jun 2022 Oct 2023Posted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Go for the Gold with Cable and Live Sports Streaming During the 2024 Olympics

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Jenna Walker

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Go for the Gold with Cable and Live Sports Streaming During the 2024 Olympics

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