Green's the Thing at the Environmental Media Awards - Hillary Atkin

What do the feature film quotDr Seuss39 The Loraxquot the HBO comedy quotVeepquot the documentary quotChasing Icequot the Disney Channel show quotHandy Mannyquot and the National Geographic Channel39s reality show quotSuperfish Bluefin Tunaquot have in commonThey all incorporated environmental themes into their storytelling in some cases making them a big part of their characters39 lives besting a field of contenders to take home the trophies at the 22nd Annual Environmental Media Awards held recently on the back lot of Warner Bros Studios in BurbankCapping off a steamier than usual September in the LA basin the gala event started off in a sultry manner as actress Malin Akerman took the stage in an ACDC Tshirt to perform with her band She then hosted the festivities and announced that she is expecting her first child with husband Roberto ZinconeThe EMAs pronounced like quotEmmasquot first presented in 1991 are awarded to television shows individuals and feature films that bring environmental messages to mass audiences raising public awareness and inspiring action on environmental issuesSome people exemplify the concept of being green and for them the Environmental Media Association had special honorsKelly Chapman Meyer was given the EMA Lifetime Achievement Award She39s a passionate environmentalist and a health advocate a trustee of the NRDC a cofounder of the Women39s Cancer Research Fund a program of the Entertainment Industry Foundationamp8211for which she has helped raise more than 40 million for medical research She recently completed a solar and wind energy project at her children39s public elementary school where the community experienced firsthand the concept of thinking globally while acting locally It became the impetus for all schools in the Santa Monica Unified School District to install solar panelsPayPal cofounder Elon Musk got EMA39s Corporate Responsibility Award He is the CEO of two companies Tesla Motors and SpaceX At Tesla Musk has overseen product development and design for the allelectric vehicles working towards a sustainable energy economy in which such vehicles will play a pivotal role At SpaceX he is overseeing development of spacecraft to orbit the earth and ultimately to journey to other planetsActress Jessica Alba was the recipient of the EMA Green Parent Award for her work launching The Honest Company As the mother of two daughters she saw a need for safe effective and affordable products for the home children and babies The company39s products range from diapers and wipes to detergents and a line of body care products for children all created and designed to foster a friendly healthy and sustainable futureActor Ian Somerhalder received the EMA Futures Award In 2010 he launched an eponymous foundation whose goal is to educate empower and collaborate with people and projects to positively impact our planet and its inhabitants The Ian Somerhalder Foundation strives to create awareness for environmental and animal rightsrelated issues focusing on the environment and clean energy initiativesIt was an ecofriendly evening under the stars with presenters winners and a guest list which included Tobey Maguire James Van der Beek Danny DeVito Jesse Metcalfe Paula Abdul Wilmer Valderrama Constance Zimmer Adam Scott Julie Bowen Jessica Szohr Rob Riggle Frances Fisher Lance Bass Daryl Hannah Amy Smart Carla Gugino and Emily VanCampAfter the ceremonies guests made the rounds of restaurants set up in a food festivallike environment headlined by the soon to close landmark Los Angeles restaurant Campanile which spawned the nationally known La Brea Bakery Its accomplished chefs served up delicious duck meatballs salmon roulade and caramel apple cheddar crispOther eateries represented with equally savory fare included Chaya Pace Picca Racion Real Food Daily Susan Feniger39s Street Yamashiro and Tiato Garden Cafamp233 and House of An with their signature garlic noodlesVendors showcasing their ecofriendly products included Stila Cat Cora39s Kitchen Green Works compostable cleaning wipes Ecomom Kellog Garden Products LA Car Guy and event sponsor LexusToyota which showcased hybrid vehicles including the new Toyota RAV4 EV the Avalon and the Lexus ES 300h hybridIn addition to VeeV acai spirit libations were courtesy of Eel River Brewing Co Pasquini Espresso Patron tequila and Ultimat vodka all adding up to a festive night where good works were lauded and recycling was encouragedHillary Atkin is the editor and publisher of The Atkin Report wwwatkinreportcom and has written extensively on media and entertainment for USA Today the Los Angeles Times Daily and Weekly Variety The Hollywood Reporter TelevisionWeek Entertainment Weekly The New York Observer and LA Confidential She is an awardwinning journalist who began her career as a television news writer reporter and producer As a broadcast producer at KCBS in Los Angeles she won numerous Emmy Associated Press and Golden Mike Awards for live coverage and entertainment special events programming and then produced and directed biographies on Robert Duvall Elizabeth Montgomery Linda Darnell and Nicolas Cage for AampampE and E She can be reached at hillaryatkinyahoocom Read all Hillary39s MediaBizBloggers commentaries at Hillary AtkinCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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