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GroupM: Facebook, Google and the Loss of Perspective

GroupM: Facebook, Google and the Loss of Perspective

Author

Rob Norman photo

Rob Norman

Publish date

December 10, 2015

Channel

GroupM
58 53 465

Facebook and Google have become the Large Hadron Colliders of media. They are on the verge of creating closed loops that ingest data and hurl that data through systems that seem to be closing in on perfect attribution of marketing effect. This is the Higg's Boson, or “God Particle” of our business.

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58 53 465
Rob Norman photo

Rob Norman

Rob Norman works with multiple enterprises in media distribution, creation and research, and companies developing new technologies in advertising and marketing. Rob continues to advise GroupM where he served as Global Chief Digital Officer until the end o… read more

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