Facebook and Google have become the Large Hadron Colliders of media. They are on the verge of creating closed loops that ingest data and hurl that data through systems that seem to be closing in on perfect attribution of marketing effect. This is the Higg's Boson, or “God Particle” of our business.
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Rob Norman works with multiple enterprises in media distribution, creation and research, and companies developing new technologies in advertising and marketing. Rob continues to advise GroupM where he served as Global Chief Digital Officer until the end o… read more