GroupM’s New Intelligence Unit: [m]Platform -- Pivotal Research

WPP hosted an investor event last week highlighting integration of the company’s businesses to support client needs as well as the role of data, especially in context of the newly announced [m]Platform unit inside of GroupM. We continue to view WPP favorably in terms of its strategic position and in terms of its stock price, especially at current trading levels. Our price target remains at 2070p on a YE2017 basis, and we continue to rate the stock Buy.