The New York International Auto Show (NYIAS), at the Javits Center in Manhattan through April 24, is back after COVID shut it down in 2020 and 2021. Many factors have diminished auto shows (not just in the U.S., but in Europe too) and New York this year was missing many mainstream brands and their gaudy displays. When I attended the stands were mostly modest. "More like the White Plains Auto Show," one wag quipped.
Guerrilla Marketing for EVs In and Around the New York International Auto Show
![Guerrilla Marketing for EVs In and Around the New York International Auto Show](/media/articles/new_york_22_polestar_precept.JPG.550x380_q85_box-0%2C16%2C640%2C460_crop.jpg.webp)