The New York International Auto Show (NYIAS), at the Javits Center in Manhattan through April 24, is back after COVID shut it down in 2020 and 2021. Many factors have diminished auto shows (not just in the U.S., but in Europe too) and New York this year was missing many mainstream brands and their gaudy displays. When I attended the stands were mostly modest. "More like the White Plains Auto Show," one wag quipped.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.