GymTV's Self-Care Theme Month Exercise

quotSelfCare Septemberquot is the campaign playing inside gyms owned by LA Fitness Gold39s Gym Crunch and other USbased exercise franchises along with GoodLife Fitness in Canada From now until the end of the month customers can view a variety of awarenessraising videos on personal health and lifestyle subjects while engaged in their workout routines Large screens at each location display GymTV39s selfcare segments integrated with a regular menu of music videos weather updates sports news pop culture updates and of course fitness and nutrition tipsquotWe like to keep our members motivatedquot explains Hillary Farber GymTV and parent Zoom Media39s North America Senior Director of Marketing and Creative North America The motivation for launching this initiative increasing concern among customers about burnout quotIt39s been a big deal in the last three to four yearsquot she adds quotEveryone39s just kind of been stressed and mental health awareness has been trending We believe it39s crucial to address these issues and provide a holistic approach to selfcare It39s not just about physical fitness Selfcare is important for everyonequotMore than 50 video segments were created and produced for the quotSelfCare Septemberquot presentation divided into six categories hydration rest fitness health and beauty mental health and travel Each set of segments encourages gym users to adjust their routines for better wellbeing such as taking more rest time between strenuous workouts or not going overboard on a particular cardio exerciseThe beauty segments are quotabout making yourself feel good on the outside treating yourself and taking care of your skinquot Farber elaborates Travelcentric videos extend an invitation to quottake time to reward yourself disconnect focus on yourself and travel to retreats and resorts where you can unplug and rejuvenate yourselfquotIn addition to the TV Screens inside centers many of GymTV39s selfcare videos will be available to view on the venture39s LinkedIn and Instagram social media sites through the end of September Followup articles with more tips and recommendations will be posted at both sitesFarber envisions quotSelfCare Septemberquot as an annual campaign as part of the national quotSelfCare Awareness Monthquot activities What39s more count on more theme month programming in 2024 and beyondGymTV has also explored entering the arena of interactive home exercise and fitness channels available through smart TV sets and devices quotIt39s on our radar We understand it39s a growing marketquot acknowledges Farber quotIt39s under consideration and we don39t have anything official yet to announce Right now our focus is reaching people in the gym while they39re working outquotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

GymTV's Self-Care Theme Month Exercise

Author

Publish date

Channel

Simon Applebaum

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

GymTV's Self-Care Theme Month Exercise

Enjoying This Commentary? There's More to Love

Simon Applebaum

TAGS:

Cookies