Even with its well-documented casting upheaval, Hallmark Channel's When Calls the Heart upheld the stellar ratings it garnered throughout its sixth season right until the season finale on June 2. Devoted Hearties and Hallmarkies alike turned out in droves for the season ender, which averaged a 3.2 household rating, 3.3 million total viewers, and 449,000 women 25-54, making it the highest-rated and most-watched program of the day and week on ad-supported cable (excluding news) according to Nielsen. Indeed, the season finalewas the highest-rated episode of When Calls since the series launched in 2013. It currently has the distinction of being the second highest-rated and most watched scripted series across ad-supported cable in 2019 to date (topped only by The Walking Dead).
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.