Hallmark Clients Know the Joy of Rescue Pet Adoption

About three years ago Danielle Wise associate media director at Crown Media client PHD Media stumbled upon just such an adoption event After petting one of the dogs and having a long conversation with a volunteer she decided to apply to volunteer with Muddy Paws A year later Wise and her boyfriend began fostering pups Now these two have just adopted their first dog Wally quotWally is the goofiest guyquot Wise said quotI absolutely love massaging his head and face until he falls asleep in my lapquotIt was a long road to get Wally Wise and her boyfriend fostered numerous dogs over the past two years They had fallen head over heels in love with Luna a foster from last fall She had come from down south and had never seen snow quotWhen we were fostering her we had the first snowfall of the season and took her out for a walk during itquot Wise said quotThis was likely the first snow she39d ever seen She got so excited amp8212 stuck her head into a pile of snow started barreling through it headfirstquot Luna39s first snow experience was so adorable that people passing on the street cracked up at the sight But the timing wasn39t quite right and Luna found a different happy home just before the holidaysWith Wally the couple knew from the moment they had to pick him up and carry him on a walk that he was theirs Wise takes Wally with her to run errands and he brings joy to everyone he meets quotI find that rescues are the sweetest most loving grateful dogs in the worldquot Wise said quotA lot of people assume that rescues come with a lot of baggagequotThat doesn39t mean everything is easy Rescue dogs need time to adjust to their new homes Being a foster furmom has certainly taught Wise patience And perhaps more importantly it gave her a new perspective on humanity quotFostering has taught me to be even more understanding and kind to people who are rude or lash outquot Wise said quotWe have no idea what most of these rescues have been through in their past so if they39re defensive or aggressive at first it39s likely a survival mechanismquot The same she added goes for people quotShowing them love and kindness helps put them at ease and let their guard downquotFor Wise working with a company like Crown Media that understands the importance of pet adoption is a dream come true Hallmark39s Adoption Ever After initiative in particular brings a warm feeling to Wise39s heart quotWithout big corporate support like Hallmark39s individual rescue organizations like Muddy Paws wouldn39t be as successful as they are at finding homes for rescues quot Wise saidWise works in the video investment group at PHD Media investing linear and video ad budgets She has been delighted to see the rise of purposeled advertising over the past few years including opportunities such as Adoption Ever AfterOne of the elements Wise likes the most about Adoption Ever After is the tangible effect it has quotOver the years I39ve learned that it39s not just about slapping a logo onto creative to show people you39re doing some goodquot Wise said quotBrands need to connect on a deeper level so people can see they39re making an actual differencequotWe know Luna and Wally would agreeClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Hallmark Clients Know the Joy of Rescue Pet Adoption

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Oriana Schwindt

American Lung Association and the Ad Council Unveil New PSAs Highlighting the Significance of Early Detection for Lung Cancer - Ad Council InSites

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Hallmark Clients Know the Joy of Rescue Pet Adoption

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Oriana Schwindt

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