Harley Davidson is one of the most venerable brands in motorcycles and in marketing, but it's had a bumpy ride over the last few years. While its business has long been fueled by a loyal following of baby boomers, recent shifts in strategy to lure a new generation of Millennial riders have met with less success. Now, with new leadership, we're learning that Harley is about to shift gears once again, abandoning its long-term Millennial growth strategy in favor of the short-term wins that will come from revving up its diehard boomer fan base.
Harley Options: Three Ways to Rev Up Business with Boomers
![Harley Options: Three Ways to Rev Up Business with Boomers](/media/articles/hubbell_11-13iStock-1183943540.jpg.550x380_q85_box-11%2C17%2C1190%2C836_crop.jpg.webp)