Harley Davidson is one of the most venerable brands in motorcycles and in marketing, but it's had a bumpy ride over the last few years. While its business has long been fueled by a loyal following of baby boomers, recent shifts in strategy to lure a new generation of Millennial riders have met with less success. Now, with new leadership, we're learning that Harley is about to shift gears once again, abandoning its long-term Millennial growth strategy in favor of the short-term wins that will come from revving up its diehard boomer fan base.
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