A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page

Meet the personalities leading media, advertising and marketing into the future, with in-depth exclusive interviews.

Go to page

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page

TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels

Go to page

The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels

Go to page

Insider InSites Podcasts/Videos

Meet the personalities leading media, advertising and marketing into the future, with in-depth exclusive interviews.

See All Channels

Go to page

Advancing Diversity

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels

Go to page

About us

Vevo: Harnessing the Power of Emotion Through Music

Publish date

November 12, 2015

Channel

Thought Leaders

What made you purchase that GoPro, that latest iPhone or maybe that new Subaru? Traditionally, it’s always been thought that the main driver of our decisions was rationalization (driven by the cognitive left side of our brain). However, new research has turned this on its head.

Vevo: Harnessing the Power of Emotion Through Music

Enjoying This Commentary? There's More to Love