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Vevo: Harnessing the Power of Emotion Through Music

Publish date

November 12, 2015

Channel

Thought Leaders

What made you purchase that GoPro, that latest iPhone or maybe that new Subaru? Traditionally, it’s always been thought that the main driver of our decisions was rationalization (driven by the cognitive left side of our brain). However, new research has turned this on its head.

Vevo: Harnessing the Power of Emotion Through Music

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