Heineken Invites Soccer Fans to 'Share the Sofa' via TwitterMashable 9.19.13Since soccer fans are likely to have a mobile device in one hand and a beer in the other this season, Heineken is doing its best to infiltrate both. Hence the brewer's lates second-screen campaign, #sharethesofa, a months-long campaign that coincides with the European soccer season. Virgin Mobile Makes Its Pitch in 25 YouTube Videos, Which You Scroll Through By Blinking, Ready to be BlinkWashed? Adweek 9.16.2013In a fun stunt called BlinkWashing from Mother New York and rehabstudio, the mobile carrier makes its sales pitch in 25 separate but linked YouTube videos&#8212;which you control simply by blinking. (The site uses your webcam to find your eyes, and then accurately detect your blinks.)NASA Launches Instagram AccountMashable 9.9.13One small step on a social media platform is one giant leap for Instagram. That's because NASA launched an official Instagram account on Friday - a social profile it says will "take its fans on an out-of-this-world journey through images of Earth and beyond.Colgate's Anonymous Alerts Warn Your Friends About Food-In-Teeth MishapsAd Age 9.11.13Colleague got something stuck in her teeth, but you're too embarrassed to point it out? Just send her a tweet via Colgate, using the brand's There's Something In Your Tweet service.Duane Reade and Papa John's Sales Data Show Promise for Twitter CommerceAdweek 9.17.13Duane Reade and Papa John's Pizza are early believers in Twitter's ability to make cash registers ring. Duane Reade, a Walgreens subsidiary with roughly 250 pharmacies/groceries in the New York area, has a manifold social media strategy&#8212;but gives Twitter major props for some stellar results.Pinterest Announces First Ad Product: Promoted PinsMashable 9.20.2013It's been a long time coming: Pinterest, the heavily funded, 3 year-old image and video-sharing network, announced Thursday that it is going to begin experimenting with paid advertising.Lexus to Air Live Ads, Fueled by Social Suggestions, During NBC's 'Late Night'AdAge 9.18.13Lexus plans to air a series of live commercials during NBC's "Late Night With Jimmy Fallon" capitalizing on social media to draw viewers' involvement in real time.Bojangles' Launches Multichannel Tailgating CampaignQSRWeb 9.17.13Bojangles' has launched TailgateEverything.com, a website that lists more than 50 alternative tailgating ideas using the brand's signature menu items.Sears Stretches Lands' End Clothing Across OceansBusinessweek 9.20.13Lands' End sells separately from other Sears products and was already processing global orders, but only in English and without tacking on extra fees for duties and customs. The new platform, run by a company called Borderfree, will recognize the relevant location, language and charges of Web shoppers.Digital Dealership Lets Shoppers Take Cars For A Spin From HomePSFK 9.20.13On September 25, Fiat will be opening its first digital car dealership in Brazil. Fiat wants to introduce a new way of selling automobile by employing communicative aspects of the web.Blimpie Jumps into Mobile Gaming to attract MillennialsQSRWeb 9.18.13Blimpie has launched a new mobile game app, called Blimpie Run as part of the brand's initiative to appeal to Millennials.McDonald's Narrative Runs Across Facebook, Twitter, Instagram, YouTubeAdWeek 9.20.13McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that it's fun-oriented Who's Got The Mighty Wings? effort today marks the fast-food chain's first attempt at running a storyline across Facebook, Twitter, Instagram and YouTube.'Cloudy With a Chance of Meatballs 2' Game Arrives for MobileMashable 9.19.13PlayFirst in cooperation with Sony Pictures Consumer Products announced Thursday the mobile game for the movie, an addictive arcade game featuring characters from the film. You can download Cloudy With a Chance of Meatballs 2: Foodimal Frenzy game now for iOS and Android.Client News from the [L]earned Media NYFU9.16.2013NYFU stands for New York FUnctional FUrniture- but it does embrace the charming nuisances of New York, and wants in.Michael C. Fina9.24.2013On Monday, September 23, Jason Derulo released the music video for 'Marry Me' off of his upcoming album, Tattoos. Our client, Michael C. Fina, a family owned and operated high-end jeweler in the heart of Manhattan, was prominently featured in this stunning videoThe MOMS - Strut 9.13.2013On Saturday, September 7th, with the help of sponsors Cottonelle, Whirlpool and Vaseline, The MOMS partnered with SWW Creative to put on a fashion show during Mercedes-Benz Fashion week.Jewtopia9.12.2013JEWTOPIA opened in theatres this past Friday, September 20th. The movie is inspired by the international smash hit play seen by over one million people. Now, the story of JEWTOPIA has been adapted into a screenplay for the big screen starring Jennifer Love Hewitt, Jon Lovitz, Jamie-Lynn Sigler and more!RushCard9.24.13RushCard is the Prepaid Visa Card from Russell Simmons that gives users the ability to have all the perks of a visa card without a credit check or existing bank account. Our goal during a six week Social Media Marketing &amp; Content Development project was to define new content platforms for their social channels &#8211; Facebook &amp; Twitter that would increase engagement, awareness and earned reach.New from the [L]earned Media Blog New In Earned Media: Publishers Enlisting Editorial Staffers On Behalf Of Advertisers 9.9.13Publishers are forming new teams in the newsroom with a primary focus of producing content for the benefit of advertisers. There are many advantages to these new partnerships between publishers and advertisers, which utilizes the editorial staff instead of a marketing team to produce the content in an effort to appear more "native" in its context.New In Earned Media: Dunkin' Donuts is Leading the First TV Ad Made Entirely From Vine 9.10.13Dunkin' Donuts enters its third year as the ESPN sponsor for Monday Night Countdown by blazing the way with a game changing move. They have created the first-ever TV ad made entirely from Vine &#8211;Twitter's popular six-second social video format.New In Earned Media: The New Chipotle Ad Is Incredible9.17.13Chipotle has gone through great lengths to establish their brand as the "fast food restaurant with a brain." With the release of their new animated infomercial promoting their free iOS game, Chipotle has successfully created what some believe will be this year's most successful marketing campaign and they barely even mention their brand!Podcast: Social Media Examiner Speaks on Social Media Marketing9.19.13Social Media Examiner's podcast host, Michael Stelzner, discusses ways in which businesses can connect with customers, generate awareness and ultimately increase sales through social media.The Lefsetz Letter Takes on Social Media9.19.13Bob Lefsetz is a music aficionado and the sole author of his newsletter and blog, The Lefsetz Letter, which reaches tens of thousands of subscribers. In Lefsetz's most recent newsletter item, "Social Media", he outlines a stream of consciousness using 32 bullet points.