Hello Bello's Erica Buxton Talks Babies, Parenting and Authenticity

Leah Marshall Tell us about your role at Hello Bello and what drew you to the companyErica Buxton I am the CEO of Hello Bello a hypergrowth consumer goods and ecommerce company cocreated by Kristen Bell and Dax Shepard I oversee all aspects of the business and focus heavily on our internal and external growth But what really drew me to the company is that we are so much more than diapers and personal care for babies and family we39re a missiondriven business at our core who believe in quotPremium for Allquot Our mission is to help create a community of parents that celebrates embraces and supports all parts of parenthood and to create premium products that help make parenthood better and easier for all families not just the ones who can afford itMarshall Hello Bello has a massive social following with 455K followers on Instagram How has the fiveyearold brand built such an engaged communityBuxton I believe itamp8217s a combination of several factors which starts with our authenticity We are transparent selfdeprecating and fun because we know that the parenting journey isnamp8217t easy and it takes a community of support Additionally our products really do live up to the hype They are exceptionally well formulated designed and manufactured We take great pride in our zerowaste diaper design and quality control so we can deliver the highest quality product at a price families can afford allowing parents to feel like they are doing their best Also the popularity of our cofounders certainly helpsMarshall Can you share a teaser of what you39ll be presenting at the Digital ampamp Social ConferenceBuxton Hello Bello was created to be a community that celebrates and supports all parts of parenthood We are not the quoteverything is clean and perfectquot parenting brand We are the quotthings are loud messy and stinky but those moments of joy are irreplaceablequot parenting brand We stand with our community that acknowledges everyoneamp8217s just out here winging it and thatamp8217s AOK The one thing I know for sure is that parenthood always seems better and a little bit easier when we do it togetherMarshall How would you describe Hello Belloamp8217s cultureBuxton I am proud that much of our senior leadership are working parents I know the demands of hard work but also the importance of balance and time with family because I live it every day Itamp8217s important that as a company our employees feel empowered to strike that balance for themselves Weamp8217re actively listening and making sure their voices are heard Our culture is based on shared values of respect honesty reliability and careThe ANAamp8217s 14th Annual Digital ampamp Social Media Conference will feature speakers from United Airlines Unilever elf ESPN Ergobaby Hello Bello Hyundai California Pizza Kitchen DoorDash Nationwide Audacy MoversShakers MTailor and more This yearamp8217s Conference will kick off with a halfday of interactive trainings on key digital and social topics from marketing on TikTok and reaching multicultural audiences on social to ambassador programs loyalty programs and retail media networks Inperson attendees will have 8 training courses to choose from led by marketing leaders handpicked for their creativity track record of success and ability to translate specific digital skills into tangible marketer actions Full program info at httpswwwananetcontentshowidmsdsmcjul23agendaPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Hello Bello's Erica Buxton Talks Babies, Parenting and Authenticity

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Hello Bello's Erica Buxton Talks Babies, Parenting and Authenticity

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