Sitting in the large conference room, Sterling "Mack" McEvoy, the head of the large media agency, was alone with his client Ted Schiaparelli, eponymous CEO of the fast-growing Schiaparelli's pizza chain now rolling national. Ted was pushing back hard on the latest media plan and Mack was surprised and trying to smoothly recover.
Here's the Most Self-Destructive Thing Many Advertisers Do
![Here's the Most Self-Destructive Thing Many Advertisers Do](/media/articles/business-people-in-office_HKgaQZCSj_storybook_OV15eUm.jpg.550x380_q85_box-120%2C0%2C3000%2C2000_crop.jpg.webp)