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Hershey, Crayola and Oscar Mayer Fuel Brand Loyalty with Experiential Marketing

Hershey, Crayola and Oscar Mayer Fuel Brand Loyalty with Experiential Marketing

Author

Adam Cohen-Aslatei photo

Adam Cohen-Aslatei

Publish date

June 05, 2018

Channel

ANA InSites
6 26

In a world where products and services look more similar than ever before, how are brands creating meaningful value to win the hearts and minds of consumers?  For retailers and ecommerce brands alike consumer experience has never been more important.  That’s why some of the most iconic brands are answering the call and creating experiential marketing campaigns that not only move the bottom line, but also generate loyalty and fuel a robust content marketing strategy.  In fact, 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.

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6 26
Adam Cohen-Aslatei photo

Adam Cohen-Aslatei

Adam Cohen-Aslatei is the Vice President of Marketing at Jun Group, overseeing sales enablement, content production, research and insights, sponsorships, and business partnerships.  He previously worked at Altman Vilandrie and Company as a tec… read more

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