In a world where products and services look more similar than ever before, how are brands creating meaningful value to win the hearts and minds of consumers? For retailers and ecommerce brands alike consumer experience has never been more important. That’s why some of the most iconic brands are answering the call and creating experiential marketing campaigns that not only move the bottom line, but also generate loyalty and fuel a robust content marketing strategy. In fact, 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.
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