Just get off any major highway and turn onto Main Street, USA and you&#8217;re likely to be greeted with a festive array of fast food restaurants. Indeed, America&#8217;s love affair with fast food restaurants shows no signs of abating. And neither is America&#8217;s appetite for television, which &#8211; despite the internet &#8211; is capturing record levels of viewership this season. Given their prevalence in our society, you would think that reaching frequent fast food restaurant goers with primetime television would be as natural a pairing as, well, a cheeseburger with fries. But, hey&#8230; not so fast! At TRA, we&#8217;re shaking up assumptions like never before. Take, for example, the Top 10 highest rated broadcast programs for the week of August 23rd. They all reach a lot of people, but their ability to deliver high concentrations of frequent fast food restaurant goers is hardly a sure thing. Indeed, only two programs (CBS&#8217; &#8220;Big Brother&#8221; and Fox&#8217;s &#8220;NFL Exhibition game between the Steelers and Broncos&#8221;) can actually serve up this target the way marketers really like it!For more information, please visit us at www.traglobal.com/blog or send an email to email@example.com..