Hey! Social Media Ad Dropouts … Here's a Re-Purpose for the Meantime

It39s also about timeFor the record here39s a list constantly updated of firms pausing on advertising in Facebook and other major social media establishments who fail to reasonably police postingsBut these major consumer product companies shouldn39t stop all advertising amp8230 instead they should look to reinvigorate local outlets by readvertising in local newspapers newsletters TV cable providers radio and Internet outletsLet39s go back to media that works for the markets the neighborhoods and the citizens as much as for the advertisersThe major tech companies on the prettymuchfree for them Internet long ago soaked up ridiculous amounts of what was once local advertising amp8230 often adjacent to local and national news stories purloined from the people who actually created themThe after effects of socalled network neutrality amp8212 coupled with the onagain offagain onagain light touch regulation amp8212 points to beginnings of what might become a movement to not just regulate more again but to raise the specter of nationalization in the name of universal access at a quotfairquot priceShades of American Telephone and Telegraph Inc Part IVOr to put it another way American Telecommunications Inc ATI Or how about United States Internet Inc USII Or Broadband Access Deployment Inc BAD IncI think we all want to avoid that draconian concept amp8230 but unless the marketplace serves the people that could happenRandom Notesamp8226A recommendation amp8230 if you don39t already I suggest you subscribe to Judd Legum39s Popular Information newsletter here popularinformationsubstackcom He charges only 60year and his coverage has more impact on the current marketplace than any other hundred newslettersamp8226 Other recommended reading The Economist June 17th page 51 quotAdvertisingThe new admenquot No surprise online is growing with Facebook leading Google sliding slightly and Amazon on the outside and everything else fading Which begs the question about local amp8230 can it even exist I hope so The key will be online publishing for what locals really need to know Much as BtoB works I think it is possible I pray it is possible Also hire a good salespersonamp8226 Our American pandemic on steroids is certainly proving that broadband is a necessity for survival So nice to see some government aid maybe on the way HR 7302 would provide 100B for underserved areas In South Dakota the state is helping fund 14 projects with grants to ACA Connects membersamp8226 Google has said it will pay some publishers for content amp8230 in Germany Australia and Brazilamp8226 In the category of quottold you soquot prices are going up fast for those streaming services as shocking programmers raise their rates Shades of cable subscriber fees Who knew Enjoy those alternative cheaper packages while you canamp8226 Interesting local move by indie local cable ad management company Viamedia it is running spots asking viewers in 75 markets to upload 15 and 30second spots by business owners minorities and law enforcement about how they are working together in their communities amp8230 the spots will run free of charge as vetted PSAsClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Hey! Social Media Ad Dropouts … Here's a Re-Purpose for the Meantime

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Paul S. Maxwell

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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Hey! Social Media Ad Dropouts … Here's a Re-Purpose for the Meantime

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