When it comes to media, pure audience reach will always be important. Let's face it -- it's vital for marketers to get their message out there. Reach provides value, but in today's marketplace where engagement is part of the currency equation, audience quality matters just as much. This is sparking more awareness of the need for more than mere exposure; for more true value to the marketer from that quality, targeted viewer.
High Fidelity: Audience-Based Targeting
