Gary launched LEAP® in 2006. Since then, LEAP® has consulted major consumer marketing and media companies, developed engagement-based media planning tools and, most recently, developed LEAP® into one of the most strategic digital Audience-Based Targeting companies.
Gary has over 25 years of ad agency experience running accounts including American Express, Bell Atlantic (now Verizon), Marriott, Hyatt Resorts and Xerox. While at Turner Broadcasting, Gary built out the international expansion of CNN.com in Europe, Asia and Latin American. Gary was also the lead consultant on the Turner launch team that developed and launched GameTap, one of the first, broadband subscription-based gaming services.
Gary also serves on Wharton's Future of Advertising global advisory board, is an advisory to Young Audience NY, a foundation that provides arts curriculum to under-resourced schools in NYC and has spoken at numerous industry conferences including the ANA, 4A's, DPAA, Digital Hollywood, and OMMA.