Jack Myers TomorrowToday forecasts that Hispanic online spend will continue to grow and increase its share of total U.S. online spend to 2.3% by 2020. Hispanics are now the youngest demographic group in the U.S., a major factor in rapidly growing digital media consumption. Hispanic online ad spend has grown steadily at 18% per year or above since 2012 and is expected to maintain that growth rate through 2020. Hispanic digital ad spend includes online display, search, video and other ad spend.
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Publish date: 02/20/2018
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