One area which often surprises me is how Hispanics' leading role of in mobile social marketing is often overlooked, or even ignored. Ever since the first iPhone was introduced, I've witnessed how readily young Hispanics have embraced smartphones. UM's latest quantitative social media study, Wave 6, only continues to underscore how Latinos have been trailblazers in this general area. Consider these three key measures of Hispanic involvement in social media versus the average active internet user:
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