Once upon a time, advertisements were covered with copy. Think of the old-timey ads in colonial-era newspapers, describing all the goods sold by a blacksmith or haberdasher. Or consider the relatively more modern ads you'd find in midcentury magazines for extravagantly chrome-plated autos, with an illustration, yes, but then all that type listing the specs of the engine and the modern conveniences in the cabin.
HISTORY's Moment in Media: DDB Ushers In the Creative Revolution of Advertising
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