In the beginning, there were direct-sold display ads. The first internet banner ad was a direct analogue to a big splashy print ad, and it ran on Wired magazine's site, HotWired.com, on October 27, 1994. It was for AT&T, part of the telecom giant's "You Will" campaign. It was seen as revolutionary back then — making money on the World Wide Web! — but today it feels amazingly old-fashioned.
HISTORY's Moment in Media: The Internet Ad Revolution
![HISTORY's Moment in Media: The Internet Ad Revolution](/media/articles/benjamin-dada-EDZTb2SQ6j0-unsplash.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)