HISTORY's Moment in Media: The Vogue September Issue

Beyond inaugurating a season of celebration for the alltime great who fundamentally changed the sport this year39s September issue of Vogue also served its usual purposes a kickoff to the new year of fashion a preview for the significant new fall looks on shelves as the fashion world focuses on the important springsummer fashion weeks in Paris Milan and New York and an adpacked demonstration of the magazine39s eminence in the fashion worldInvite job candidates to apply live during the Media and Advertising Communityamp8217s Black Talent Outreach Week at MediaVillagecom and AdvancingDiversityorg October 1720 Apply for jobssubmit your resume hereIt also filled the issue39s historical role as a doorstop The September 2022 Vogue clocks in at 378 pages not including its front and back covers That39s about five times the size of a typical issue of Time or PeopleBut it39s nowhere close to the behemoth that the Vogue September issue has been in the past In fact in 2012 ten years ago this month Vogue published the largest single magazine issue in history a September issue with Lady Gaga on the cover that ran to 916 pages and weighed about five pounds It was perhaps the crucial symbol of the last major moment of print magazine dominance before Internet media undercut the business for good This year39s September issue after all was announced by tweetAnd that one while the biggest wasn39t even the most famous September issue That honor goes to the September 2007 Vogue with actress Sienna Miller on the cover the previous recordholder for biggest magazine issue ever Unlike the 2012 September issue which merely noted its page count on the cover the earlier recordsetter boasted that it was setting that record quotExtraExtra Large Our Biggest Issue Everquot a coverline screamed quot840 Pages of Fearless FashionquotThat39s the issue that was immortalized in the 2009 R J Cutler documentary The September Issue Cutler39s film turned editor Anna Wintour into an almost real person and introduced viewers unfamiliar with the inner workings of fashion to largerthanlife figures like thencreative director Grace Coddington and theneditoratlarge Andramp233 Leon Talley It went inside the process of creating the issue and it demonstrated how the interplay between the icily efficient Wintour and her longtime partner the more passionate Coddington was a key engine in Vogue39s successThe film cemented the unique role of a fashion magazine39s September issue in popular culture But then those issues had always been important Because they come at such a pivotal time of the year for the industry September issues had long been packed with eyepopping features and fattened with prodigious advertisingThe first Vogue September issue arrived in 1893 with an illustration of a begowned woman in quota September reveriequot They turned into more glam images over time and by the 1980s and 3990s were populated by the era39s reigning supermodels In the 21st century celebrities more often graced those covers and in recent years as print magazines have become less dominant players in the culture the relationship between the magazine and its cover subjects has changed By 2018 when Beyoncamp233 graced Vogue39s September issue the magazine largely turned control of that cover over to the starThat39s the model Serena followed this year At a time when social media matters as much as traditional editors dictating traditional media and at a time when megacelebrities drive global culture it39s a model that works It39s also a model that does good In 2018 Beyoncamp233 insisted that she be photographed by then 23yearold photographer Tyler Mitchell who became the first Black man to shoot a Vogue coverClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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HISTORY's Moment in Media: The Vogue September Issue

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