HITVIEWS Pro: Content Worth $30,000,000,000. Hardware Patents, Almost Zero. The Financial Vitality of Content as Revealed by Hitviews - Walter Sabo - MediaBizBloggers

A turntable in your car would have been an exciting music source before 8tracks and cassettes Select your favorite records and play them in your car An incar record player actually existed in topoftheline 1956 and 3957 Chryslers The product was called THE HI WAY HI FILogically you would assume that the reason it failed was that the records skipped when the car hit the road Amazingly they didn39tThe reason they didn39t skip is the reason the Hi Way Hi Fi was a failure among consumersChrysler engineering secured a long list of patents for their solution A robust collection of proprietary processes protecting the product The solution was custom records These were patented groove records that could only be played on the patented stylus The combination of unique stylus and records prevented the songs from skippingNo customers could not bring their records from home into the car or their records from the car into the home Who selected the songs The songs were selected by the skilled quotentertainersquot at Chrysler engineering and legalNot wanting to offend families all of the songs were pop standards primarily from Mitch Miller39s department at Columbia How Much Is That Doggie in The WindowRock and Roll was not on the playlistFamily safe music picked by corporate staff played on a patented technology resulted in an entertainment system that offered customers nothing that they wantedRadio is dead in 1926RCA was originally a patent aggregator Yes they invented some radio innovations but primarily the company was comprised of a group of lawyers whose goal was to aggregate radio patents made by others secure them then monetize them by licensing them to other manufacturers Safe proprietary patentsDavid Sarnoff a young lawyer in the department noticed a progressive problem with the value of those aggregated patents Radio set sales were declining In the mid 1920s a time of great economic prosperity the novelty of radio hardware was diminishingIn 1925 Sarnoff was quoted quotProgramming created by engineers lawyers and accountants will not sell radiosquot They created family safe farm news operas and educational programs of little interest to a mass populationBoxing saves the businessSarnoff took action to increase the value of RCA39s radio hardware patents First he noticed that there was a Jack Dempsey fight coming up and he decided to broadcast it Such a broadcast amp8211 content amp8211 had never been offered He made the deal announced it to the public and radio hardware sales exploded making those patents an appreciating assetNext Sarnoff knew he had to take the content decisions away from lawyers accountants and engineers He formed a new company one that would celebrate exclusive content The goal of the company would be to produce shows that would sell radios He invented a creative hot shopSarnoff almost 100 years ago realized that quotsafequot investments in patented hardware were dangerous if the public saw no reason to buy the hardware The public wanted a show A great show He believed in the tangible safety of the large crowd rather than the imagined safety of a registered patentThe business Sarnoff started to make the shows recently sold for 30000000000 It39s called NBC Its value increased when it merged with another content company Universal The value of the radio hardware patents Most of them have expired But the show goes on It must be because no one buys a box to have a box They buy it to enjoy a showIt is shocking how often investors believe that a patent for a media delivery product is safe without considering the importance of the show it will deliver In almost every case they will find that a superior show not box returns the greatest valueHITVIEWS started two years ago to monetize the remarkable ability of online video performers and producers to capture hundreds of millions of viewers Fans sit with computers in their laps anxious to watch videos that inspire them to react type click thru and even make response videos Not one viewer not one is watching a blank screen All of our A Round investment came from people who made their fortunes monetizing celebrity through press radio film or TV Those millionaires quotgot itquot instantly Source THE BOY GENIUS AND THE MOGUL By Daniel Stashower Walter Sabo is the Founder and Creator of the business concept He is an experienced leader of new organizations and is currently CEO of Hitviews Walter can be reached at walterhitviewscom

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HITVIEWS Pro: Content Worth $30,000,000,000. Hardware Patents, Almost Zero. The Financial Vitality of Content as Revealed by Hitviews - Walter Sabo - MediaBizBloggers

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HITVIEWS Pro: Content Worth $30,000,000,000. Hardware Patents, Almost Zero. The Financial Vitality of Content as Revealed by Hitviews - Walter Sabo - MediaBizBloggers

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