Standardize online video. Standardize online marketing. Standardize online media sales. Standardization of the ad selling process seems to be the recurring fantasy of online media marketing people. Do we use Cost Per Click, Cost Per Thousand, Cost Per Point, View, Impression, Engagement? Without that standardization, we are often told that we will not get into the big fat money sitting in the standardized media buyer computer. We are told that the digital ad industry will be banished forever to "experimental" budgets.