Hitviews Pro: Web-Celebrity Endorsements are Authentic, Credible & Valuable - Walter Sabo - MediaBizBloggers

While there have been several gatherings of web video amp8220starsamp8221 including one hosted in Manhattan in May 2008 by Hitviews the first company to connect marketers and agencies to WebStars this latest event was a fan convention The stars attracted gaping and screaming crowds who lined up for autographs and photos These fans emulate their favorite WebStars39 purchases of fashions electronics and entertainmentHitviews first started working with WebStars in July 2007 and has connected them and coordinated their online video campaigns for CBS TiVo FOX Microsoft Logitech Sony Universal Music and more Unlike amp8220viralamp8221 videos the videos created by WebStars for these marketers are more comparable to cinema advertising the fans are already in their seats waiting for the videos These talented stars know how to gather a large loyal crowd online who are eagerly anticipating their next video release Through Hitviews marketers are tapping into this starfan relationshipWebStars make online videos that are a few minutes in length using their own talents skills and resources Their average video will pull 224000 views in 72 hours compared with less than 300 views for most videos in their lifetime Many stars have had over 500000000 lifetime downloads of their videosRabid Fan ClubsIt is not unusual for a WebStar to have over 1000000 email addresses of their fans who are waiting to watch their next video According to the Guinness Book of World Records the traditional fan club with the most members is Korean boy band Dong Bang Shin Ki with 800000 members After about 15 years New Kids On The Block has 200000 By comparison NigaHiga a video WebStar has over 2140000 email registered fansThree Biggest MistakesWhen Hitviews started we thought the first clients would be groovy brands who were too cool for school That has not been the case Our first round of clients were those who had tried to make their own online amp8220viralamp8221 videos or tried to work directly with WebStars Such brands typically suffered embarrassment and some executives were even fired for their blunders Three of the many mistakes they made that killed viewership to their brand backed WebStar videos1 Erasing the star39s authentic voice with a script from agency amp8220creativeamp8221 Disaster WebStars know how to relate to their audience Hitviews has never handed a star a script We give them the product work up an entertainment vision with our Creative Officer thehill88Caitlin Hill As a result the star39s credibility is shared with the brand instead of destroyed or camouflaged by Don Draper2 Deciding for the WebStar where to distribute their videos Disaster Surrounding a video with the wrong elements can destroy its impact and credibility WebStars instinctively understand where and how to reach the best and largest audiences and they do it very well3 HOLDING UP THE PRODUCT DisasterAt no time has Hitviews ever allowed a client make any of those mistakes because over three years ago we did an exhaustive study of what works and what doesn39t to engage audiences with online videos It39s this knowledge and focus on representing the interests of both the marketer and the talent that has led to our exclusive relationship with many of the leading WebStarsWe have updated our research on effective online video advertising and we will be hosting a luncheon on the strategic secrets of online videos including QampampA with our clients Hitviews39 Chief Creative Officer Caitlin Hill If readers of Mediabizbloggerscom would like an invitation to this complimentary exclusive luncheon Midtown Manhattan on Tuesday August 3rd please send me an email at Walterhitviewscom before July 24th Yes we will serve ice cream It39s August Invitation subject to space availabilityWalter Sabo is the Founder and Creator of the business concept He is an experienced leader of new organizations and is currently CEO of Hitviews Walter can be reached at walterhitviewscom

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Hitviews Pro: Web-Celebrity Endorsements are Authentic, Credible & Valuable - Walter Sabo - MediaBizBloggers

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Hitviews Pro: Web-Celebrity Endorsements are Authentic, Credible & Valuable - Walter Sabo - MediaBizBloggers

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