Podcast listening is on the rise, and with the holiday season approaching, the growing audience for these audible attention grabbers presents an opportunity. Understanding who listens to podcasts and what devices they’re using (or hope to use) can be helpful for their gift-giving friends and family members, as well advertisers seeking to reach listeners themselves. Since digital or Internet accessible gifts are sure to be at the top of any podcast listeners’ wish list, Nielsen Scarborough looked at the shopping behaviors of these audio fans.
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