How Advertising Icon George Lois Helped the Nation this July 4th! - Steve Blacker

George Lois is one of the most creative prolific advertising communicator of our time His quotI Want My MTVquot campaign is legendary 38 of his iconic Esquire covers are in a permanent collection in the Museum of Modern Art The Nation Magazine a celebrated weekly of news and political opinion has been continuously published since 1865 Because George Lois has been a long time subscriber it asked him to appear in an ad The resulting ad see below is unique and innovative mix of Mad Man George Lois and attention getting copy There39s no question that even when George Lois is in an ad it39s just as powerful as when he creates oneSteve39s most recent book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBloggers commentaries at Media ReinventionsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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How Advertising Icon George Lois Helped the Nation this July 4th! - Steve Blacker

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How Advertising Icon George Lois Helped the Nation this July 4th! - Steve Blacker

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