In response to Jack Myers recently column, I would agree that Broadcast TV is dying but respectfully disagree that this will have "dire consequences for both the industry and the broader economy." The history of media is change: small newspapers, radio, television, then the Internet, and it will go on. Advertisers and marketers have always had to weave through these upheavals.
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Founder of Sharp Arrow consulting. Former CMO of Pizza Hut, Head of World Wide Marketing and Licensing for Calvin Klein, Sr. VP at QVC and President of NY office of Chiat/Day. Started career in politics, was Head of Finance for Republican National Committee … read more