As the boomers age and begin to reluctantly accept that life is finite, they're doing what boomers do. They're approaching the life that's left with full-on zeal and a determination to get the absolute most out of every day. For many, this is as easy as getting up earlier to create longer days or simply cramming more into their days to get more out of them. But the smartest of them have discovered another way to improve the quality of the life that's left by ruthlessly eliminating the activities that waste valuable time or essential life energy. If you're a marketer striving to add your product or service to a boomer's life, you might want to understand what they're eliminating to make room for something better.
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