How Brands are Saving Commuters Time on the Subway

This leaves us with very little time to take care of ourselves our homesamp160and our families so brands are stepping up to the plate to tackle this problem Innovative and resourceful companies are finding ways to reach these hurried New Yorkers in the place you39d least expect it the NYC subway and bus systemamp160 These brands are providing goods and services that complement our lifestyleamp160and products or services that we all need but don39t have the time to look up for ourselvesThink about it Who wants to go home and research who is going to help them build a shelf amp160Startups tech companiesamp160and serviceminded businesses are advertising on subways and appealing to their exact demographicamp160 In a way the NYC transit system has become a temporary storefront a popup amp160for hundreds of different brands each monthamp160 These companies are helping New Yorkers who are low on time remember their todo listamp160 Get a new toothbrush from Quipamp160 Check Don39t forget to pickup fresh linens from Brooklinen for your motherinlaw39s weekend stayamp160 Checkamp160 Oh and dreading all the housework waiting for you at homeamp160 Here39s your friendly reminder that help is available at the push of a button with TaskRabbitamp160 CheckBrands are seeing huge success selling everyday goods and services that the traditional New Yorker can39t get to in a normal weekamp160 In fact companies like Target Peapodamp160and Seamless have found subway busamp160and rail OOH to be a gamechanger for themamp160 Target has recently run campaigns in the NYC subway that say quotYou take the train we39ll take the bagsquot as the tagline to free delivery servicesamp160The over sevenamp160million average daily riders are a receptive audience entering virtual storefronts each time they swipe into the MTAamp160 Plus it39s a great distraction from the crammed trains and questionable smellsamp160 This is a huge opportunity for consumers and marketers alikeamp160 While riding the subway consumers can shop any modern convenience like subscription underwear personalized vitaminsamp160and customizable food plansamp160 With 70 of your day spent outside of the home it39s no wonder that you39re multitasking even while in transitamp160 But OOH advertisements on the subway and bus systems are doing the impossible they39re turning back the clock and giving New Yorkers what they value the mostamp160 TimeClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

How Brands are Saving Commuters Time on the Subway

Author

Publish date

Channel

Alex Martell

Publicis’ Dave Penski’s Six Rules for Leading Human (Video) - By Jack Myers

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

How Brands are Saving Commuters Time on the Subway

Enjoying This Commentary? There's More to Love

Alex Martell

Publicis’ Dave Penski’s Six Rules for Leading Human (Video) - By Jack Myers

The payment was successful

Cookies