The urgency of activating and delivering on Diversity, Equity and Inclusion was palpable at the ANA Masters of Marketing Conference. Given this year's theme of "Force for Good. Force for Growth," the key message during the session on "Are your dollars spent against diverse audiences really working?" revolved around specific best practice tools and tactics that brands and media leaders have adopted to move beyond the "saying" to the actual "doing" of embracing change.
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