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How DOOH Accurately Predicts What Customers Want

How DOOH Accurately Predicts What Customers Want

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Jon Frangakis

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220 36 80

Billboards are everywhere. In the United States alone, it's estimated that there are approximately 370,000 billboards on local, state and federal roads. Most of these billboards are static. They're displayed in certain areas to reach a company's demographic, but there is no way to tell if the billboards are actually working. A solution to this is digital out of home advertising.  On the whole, the digital outdoor advertising market, which includes posters, billboards and televisions, is set to reach $50.7 billion globally by 2020.

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Jon Frangakis

Jonathan Frangakis is the co-founder of Mira. Prior to starting his company, he was a major in the Marine Corps Infantry and served in Iraq and Afghanistan. Mira is a crowd analytics platform that brings web analytics to physical locations. It was recen… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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