At the end of the year, I like to reflect on the months gone by, trying to get a handle on why some strategies succeed while others fall short. Of course, it’s a little more fun when successes outnumber failures. Here five tent-pole strategies that I think any network should consider as they seek to build audiences, ratings, revenues and subscriptions in 2017.
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Kristin Alm is director of corporate communications at Scripps Networks Interactive where she works primarily with advertising and cable industry trade press to position the company as a leader in lifestyle media. Previously, she has been focused on public r… read more