Six years ago, when The E.W. Scripps Company acquired leading cross-platform television news network Newsy, the world looked a bit different than it does now. Programmatic advertising was still viewed somewhat suspiciously by TV buyers and sellers; over-the-top (OTT) streaming services were in their infancy; and big data in elections was the province of experts such as analyst and statistician Nate Silver.
How Newsy Leverages Scripps' Political Ad Powerhouse
