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About Us

How Newsy Leverages Scripps' Political Ad Powerhouse

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Oriana Schwindt

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EW Scripps InSites

Six years ago, when The E.W. Scripps Company acquired leading cross-platform television news network Newsy, the world looked a bit different than it does now. Programmatic advertising was still viewed somewhat suspiciously by TV buyers and sellers; over-the-top (OTT) streaming services were in their infancy; and big data in elections was the province of experts such as analyst and statistician Nate Silver.

Oriana Schwindt

Oriana Schwindt has been covering the television industry for most of her professional career, starting with a byline in Rolling Stone at age 20 and working her way through outlets like TV Guide Magazine, the International Business Times, and, finally, Varie… read more