Six years ago, when The E.W. Scripps Company acquired leading cross-platform television news network Newsy, the world looked a bit different than it does now. Programmatic advertising was still viewed somewhat suspiciously by TV buyers and sellers; over-the-top (OTT) streaming services were in their infancy; and big data in elections was the province of experts such as analyst and statistician Nate Silver.
How Newsy Leverages Scripps' Political Ad Powerhouse
![How Newsy Leverages Scripps' Political Ad Powerhouse](/media/articles/bulb_with_ideas_DHr9pw5.jpg.550x380_q85_box-0%2C118%2C563%2C509_crop.jpg.webp)