With all the buzz around the upcoming launches of AppleTV+, Discovery + BBC, Disney+, HBOMax, Walmart/Vudu's original content, and NBCUniversal's Peacock, you'd think this whole over-the-top TV (OTT) thing is just getting hot. Of course, Netflix, Hulu, and Amazon Instant Video have been streaming for years and have long dominated the mainstream conversation. But there's another story that the advertising and media industry has mostly been overlooking: the hundreds of new ad-supported video brands shaping the interstellar nebula that is OTT.
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