Twenty years ago, the holiday season media plan for retail marketers was simple: Go big on TV and, to a lesser extent, print.
How Retailers Are Enticing Consumers to Purchase This Holiday Season
![How Retailers Are Enticing Consumers to Purchase This Holiday Season](/media/articles/holiday_shopping_heidi-sandstrom-2TLREZi7BUg-unsplash.jpg.550x380_q85_box-106%2C0%2C5079%2C3446_crop.jpg.webp)
Twenty years ago, the holiday season media plan for retail marketers was simple: Go big on TV and, to a lesser extent, print.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.