While some 2016 election pollsters may have overlooked the size and influence of the rural American audience, one television network, RFD-TV, has been reaching and recognizing the value of this population for over 16 years. Patrick Gottsch, Founder of RFD-TV, has a very clear mission when it comes to RFD-TV's programming, branding and market position. "We have two goals," he says. "They are, one, to serve the needs and interests of rural America, and two (which is just as important), to reconnect the city with the country. If there is one thing that unites rural America, whether they are in agriculture or not, it's that we have to do a better job of communicating with the folks in the city."