Automotive advertising will take on a whole new meaning when people in their cars have more opportunities to consume content. To be clear from the start, I already feel like I have enough screens in my van. My kids will watch a DVD in the back, my wife will be on her phone and I'm stuck looking out at the road ahead. I'm not 100% screen-free -- I do check Waze frequently to make sure I'm going the right way, but it's not the same. Sometimes being the driver can be lonely.