I got my first job in advertising about a decade before the Internet, and for those ten sweet years I saw my career path as a clear line that proceeded directly from junior copywriter to someday boarding the corporate G3 for the agency suite at the Super Bowl. Advertising had not changed since the invention of TV and none of us had any reason to expect the disruption heading our way. Fast forward to 2016, and the media business has fragmented so much now it’s pulling apart at the gutter fold. From Netflix to SnapChat to Blab, change happens faster every day. It seems like only a matter of time before “agencies” go the way of typesetters, film splicers, the 15% commission and the three-martini lunch.
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