Choice is a marketing tool rather than an embraced function. In the olden days car radios had five buttons. Drivers could pre-select a station for each button. Most Americans only programmed three. Two were never programmed. Three stations did the job. Today, SiriusXM has about 145 stations but the number most subscribers select is five. Your home probably receives hundreds of TV channels, but Nielsen reports, year after year, that the average number of channels we watch is 17. Similarly, iTunes lists over 500,000 podcasts, most of them featuring only one or two episodes. Some have numerous episodes but stopped new postings years ago.
How to Make Podcasting Profitable
