This time last year, I described in mediabizbloggers.com how a Super Bowl ad's word of mouth volume could be demonstrated to be dependent upon both the creative message and certain critical media factors. This year, I repeated the study by probing two years of combined data to see if a macro-trend would emerge. The short answer: Yes, it does.
Hailing from London, Graeme joined UM New York in 2006. At UM, his clients include Johnson & Johnson, BMW and MINI.
In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Association whic...