How to Maximize A Super Bowl Ad's Word of Mouth – Part 2 - Graeme Hutton-UM

This time last year, I described in mediabizbloggers.com how a Super Bowl ad's word of mouth volume could be demonstrated to be dependent upon both the creative message and certain critical media factors. This year, I repeated the study by probing two years of combined data to see if a macro-trend would emerge. The short answer: Yes, it does.