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How Unilever Prepared for Right Now: Aline Santos on Brand Activism

  • # Unilever

  • # ballot initiative

  • # advertising

How Unilever Prepared for Right Now: Aline Santos on Brand Activism

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Philip McKenzie

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On Influence and Influencers

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View Jack Myers Leadership Conversation with Unilever Global EVP and Chief Diversity and Inclusion Officer on-demand here. 2020 continues to be tumultuous as we deal with the ongoing pandemic crisis against the backdrop of civil uprising caused by patterns of police brutality against Black citizens. Organizations are navigating these uncharted waters and attempting to discern the best way forward. In light of this challenging environment, the latest MediaVillage Leadership Conversation featuring Aline Santos, Global EVP and Chief Diversity and Inclusion Officer for Unilever takes on a new significance. Brands are being asked to do more than ever in light of social unrest and a demand for a commitment to diversity and inclusion that matches the rhetoric. In the most recent Leadership Conversation, moderated by MediaVillage founder, Jack Myers and Aline Santos tap their respective backgrounds and expertise to wrestle with the twin ideas of brand relevance and activism.

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To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
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CONTRIBUTE NOW TO SUPPORT OUR INDUSTRY’S NON-PROFIT SECTOR. Most of us are being economically impacted by COVID-19. Many of our community’s non-profit organizations and initiatives are struggling to maintain basic services as corporate contributions dry-up. More than ever, your support – even a few dollars – is needed. Your contributions support 30 non-profit organizations and initiatives -- first responders, health care providers and those in need during COVID-19 crisis and beyond. Visit www.MediaVillage.com for details and for a list of organizations supported by your contribution. Please support the Advertising and Media Community COVID-19 Renewal Fund to assure that the organizations we depend can continue to serve our industry, our friends, our colleagues.

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Philip McKenzie photo

Philip McKenzie

Philip L. McKenzie is a Cultural Anthropologist + Strategist with a focus on humanity centered design. Philip uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Philip uses hi… read more

Stay in the know with more from MediaVillage

  • Born on Human Rights Day: Unilever's Aline Santos Was an Activist at Birth
  • Branding with a Purpose. A Leadership Conversation with Unilever's Aline Santos
  • Watch Now: Unilever EVP and Chief Diversity Officer Aline Santos Speaks Out About Brand Activism

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  • # marketing

  • # reach

  • # business

  • # diversity

  • # advertising industry

  • # launch

  • # intention

  • # company

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